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 | To see how people with no previous online experience have made a success of Internet marketing using a program called Site Build It!, watch these short videos. |
A Short History Of Internet Marketing
Internet Marketing as a viable way to do business has only recently come into its own.
When businesses first started going online in the early to mid 1990s, commercial web sites were often nothing more than online brochures and product catalogues. Although credit card payment processing was available, Internet users were concerned about putting their credit card details on the net, so relatively few transactions occurred online.
All that has changed with the development of new encryption methods and secure site technology. Online purchasing has exploded in the past three years and is expected to grow exponentially over the coming decade. Many of the Internet marketing pioneers who began selling online five years ago have become millionaires. Books and courses that reveal their Internet marketing secrets are readily available for purchase. There's never been an easier time for starting an Internet business.
Are You Suited To Starting An Internet Business?
There are a number of preliminary questions you need to ask yourself:
- Do you have the necessary time available for starting an Internet business?
- Do you have a workspace suitable for running an online business?
- Do you have (or are you willing to obtain) the necessary hardware (computer) and software (HTML Editor, E-book software, etc)?
- Do you enjoy working alone (at least initially)?
- Are you willing to spend long hours in front of a computer screen?
- Do you know (or are you willing to learn) how to create a web site?
- Do you have a product or area of expertise that is in great demand and short supply?
- Is your expertise current or do your need a refresher course or additional home study?
- Are you good at organizing information into a digestible step-by-step format?
- Do you know (or are you willing to learn) the rules of successful Internet marketing?
- Are you willing to create and run a newsletter for your web site?
- Are you willing to answer e-mail queries or purchase software to automate this function?
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Starting A Small Business
The first thing you need to know is that all the basic rules for starting a small business apply to starting an Internet business. You'll need to do surveys, write a business plan, set up a business structure, register a business name, and all the other steps required for setting up a small business.
One important decision you need to make is whether your business will operate exclusively online or will have an offline presence as well.
The advantages to having a strictly online business are:
- You can work from home, thereby eliminating any overhead costs.
- You can be a one-person operation.
- You won't require local council approval because you won't have clients coming to your home.
- You can choose your own hours.
- You can create and market electronic products (such as e-books, reports and software) that cost nothing to produce.
- You can sell your expertise via e-mail or telephone consultations or through electronic products.
- You can promote other people's products and earn a commission for each sale.
- You may feel socially isolated.
- You may be distracted by personal chores or activities.
- You may find it hard to stick to a schedule.
Other Points To Consider
Before starting an Internet business, there are other points you'll need to consider. Some of these have already been raised by the small questionnaire on this page. In addition:
- You'll need to devote a substantial amount of time to creating professional electronic products and building a web site.
- You'll also need to set aside time to learn the rules of Internet marketing.
- You may have to hire staff or outsource work if your business grows beyond a one-person operation.
Online VS Offline Businesses
Starting an Internet business does not limit you to conducting business strictly online. You may decide to offer your product or services offline as well.
- You could set this up from the beginning when starting an Internet business or you may decide to extend your business offline at some later stage. Either way, this can work to expand your business exponentially.
- You can continue to run the business from your home office but take advantage of offline resources as well, including newspaper and magazine advertising, telephone and fax communication, public presentations, courses and workshops, product distributors and face-to-face client contact.
- You may wish to restrict your client contact to on-site visits, i.e., schedule meetings at their place of business or in neutral settings such as restaurants or coffee shops. Or you might use a distributor to take your products to the offline market in addition to offering them through your web site.
- You could utilize online client contact to promote offline promotional activities. Use your imagination to come up with new ways to combine both aspects of your business to your best advantage.
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Ready, Set, Go!
Once you're made the decision to start an Internet business, you need to get focused on how you're going to approach it. There are any number of models for achieving Internet marketing success so you may wish to get an overview of what currently works.
One of the most exciting ways to do this is to attend a large seminar where you get to see a number of the top internet marketers at one time. Two of the best annual events are:
- World Internet Summit
You can catch this one in the USA, Australia, the UK and Asia. Founders Brett McFall, Tom Hua and Ted Cuiba gather an impressive lineup of marketing legends who share their secrets from the stage and one-on-one with the participants. The 2007 Australian event takes place in Melbourne on March 8-12. - The Big Seminar
Internet 'guru' Armand Morin presents his annual Big Seminar at various locations throughout the USA. His 2007 seminar takes place on April 27-29 in Atlanta, Georgia.
Your Next Step:
- If you watched the videos about Site Build It! (SBI) and liked what you saw, visit the SBI web site to learn more.
- For expert advice on starting an Internet business, visit the Internet Marketing Leaders page.
| Disclaimer: This site is purely educational and we make no claims or guarantees with regard to the information presented. Please consult a certified NLP practitioner for individual coaching in the use of NLP techniques. We strongly advise consulting a financial industry professional before embarking on a wealth creation journey. |
